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Названы самые дорогие в мире пивные бренды

images/stories/2016/News/23456787654345.jpgНезависимая консалтинговая компания Brand Finance назвала 25 самых дорогих в мире брендов пива.

 

Аналитики компании отмечают, что львиная доля самых дорогих брендов приходится на долю горстки транснациональных компаний: AB InBev, Heineken NV, Molson Coors, Asahi Group. Лидирует здесь AB InBev – ей принадлежат 11 из 25 самых дорогих брендов. После поглощения SABMiller на долю компании приходится 46% мирового рынка.

 

Тройка лидеров списка не изменилась в сравнении с прошлым годом – это Bud Light, Budweiser и Heineken. Bud Light укрепил свои позиции – стоимость бренда за год выросла на 34 процента, достигнув 6,6 млрд долларов. На 30 процентов подорожал бренд Budweiser, на 22 процента — бренд Heineken.

 

Четвертый и пятый бренды в списке – бразильские: Brahma, подорожавшая на 23 процента и поднявшаяся с шестого места, и Skol. На шестое место с пятого опустился бренд Asahi. Замыкают десятку Corona Extra, Guinness, Kirin и Miller Lite.

 

Вот как выглядит топ-25 самых дорогих в мире пивных брендов.

 

Bud Light (США)

Budweiser (США)

Heineken (Нидерланды)

Brahma (Бразилия)

Skol (Бразилия)

Asahi (Япония)

Corona Extra (Мексика)

Guinness (Соединенное Королевство)

Kirin (Япония)

Miller Lite (США)

Coors (США)

Harbin Beer (Китай)

Snow (Китай)

Antarctica (Бразилия)

Stella Artois (Бельгия)

Busch (США)

Tecate (Мексика)

Peroni Nastro Azzurro (Соединенное Королевство)

Carlsberg (Дания)

Amstel (Нидерланды)

Natural (США)

Cass (Корея)

Tsingtao (Китай)

Carling (США)

Sol (Мексика)

 

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